The CJF Childrens Catwalk

The CJF Childrens Catwalk Project Will Showcase School Uniforms

CJF Childrens Catwalk Fashion Shows organized with support from PROfashionMediaAgency will traditionally run in the frames of the International exhibition CJF Child and Junior Fashion2014. Spring.

Fashion shows, demonstrating new collections of the most renowned manufacturers of children and juniors clothes and accessories will be held on the central catwalk for three days. Scores of people attracted by fantastic shows with childrens participation will not only see the main trends of the season with their own eyes but have a lot of positive emotions as well.

Special attention in the forthcoming season will be paid to the manufacturers of school uniforms; the largest manufacturers will present their collections on the first day of the fashion show. Besides, the business forum supported by the Russian Ministry of Industry and Trade will be held on the exhibition opening day.

Carefully chosen subjects are particularly current in terms of the enactment of the law on school uniform in Russia according to which regions are empowered to impose requirements on schoolchildrens clothes at their own discretion.

Over 6,000 specialists from the childrens goods market, among them wholesale representatives and retail shop owners are planned to visit the exhibition and the CJF Childrens Catwalk Fashion Shows.

Childrens Catwalk is

  • a favorable opportunity to announce your company and present your collection in the most attractive way;
  • effective direct contacts and sales solutions;
  • great opportunities for start-up of a new collection;
  • your consumers preference judgment;

The CJF Child and Junior Fashion Exhibition:

1. 95% of deals, conducted at the childrens clothes market, are signed at the exhibition.
2. The exhibition determines a range of products in the shops of the country for the forthcoming season.
3. Place for meeting suppliers from around the world.
4. The exhibition promotes increase in sales by 32%.
5. The most suitable exhibition periods twice a year February and September.

Head Project:

Olga Dubovik
Tel.: +7 (499) 795 2624

Should any questions concerning fashion shows arise or for extra information:

Alyona Lobanova
PR Director of ID PROfashionPR
Tel.: 8 (495) 626-30-20

Olga Tsygankova
Manager of ID PROfashion
Tel.: 8 (495) 626-30-20


Childrens Catwalk put on fashion shows of childrens clothes as part of CJF - Child and Junior Fashion Spring Edition

On 25-27 February 2014 the spring edition of CJF-Child and Junior Fashion Exhibition was hosting the fashion shows of childrens clothes presented by participants in the CJF: Childrens Catwalk Project. They were held with support from the PROfashion Media Agency.

CJF-Childrens Fashion is Expocentres project, which provides industry professionals with an international platform for interaction. Over the years the show has distinguished itself as a unique venue for consolidating existing and generating new business.

CJF: Childrens Catwalk is a great opportunity for designers and companies to expose their achievements to the market. By taking part in the project the companies garner attention to their brands as well as gain prompt feedback from the market, which enables them to generate more sales leads and maximise the impact from exhibiting at the show.

The central focus of this season was on manufacturers of school uniform. The most prominent of them presented their collections at CJF. Childrens Catwalk. Among them were Smena Clothing Company, De Salitto, Chadolini, French Toast, Silver Spoon, Borelli, Mash, and Fracomina mini.

The organizers, for the first time, introduced a new web logo for the participants in the Childrens Catwalk Project at this edition of the show. With the logo, the companies will be able to draw attention to their websites and generate interest among industry professionals.

The professional team of interior, lighting and sound designers made it possible for the participants and visitors of the fashion shows to view the latest collections of childrens wear produced by leading manufacturers and take a dive into a fascinating world of childhood. The event attracted leading buyers and officials from sectoral ministries.

The event showed that CJF: Childrens Catwalk had reached the entirely new level of performance thanks as much to an enhanced attendance and media support as to the visual presentation of the project.

About the participants in CJF: Childrens Catwalk

Smena Clothing Company is a major Russian manufacturer of school uniform, casual and smart clothes for children. The company uses quality domestic and imported natural fabrics, advanced technologies and modern equipment for its products, laying a special focus on innovations and custom design. At CJF: Childrens Catwalk the Smena Company presented its line of school uniform and, specifically, the latest models.

De Salitto is a new Italian brand of kids clothes established in 1993. On the first day of the show the company demonstrated its school uniform. They use light, fine, transparent fabrics like chiffon and lace of various patterns which add to the romatic style of their clothes. On the second and third days of the show the company presented its autumn-winter 2014-2015 collection. Seasons fashionable colours, fetching patterns and decor elements filled viewers with nostalgia for an unforgettable period of life called childhood.

Chiadolini is a brand of stylish and comfortable casual clothes for kids offering an ideal mix of modern design, top quality and affordable prices. Over three days the company presented three collections - spring/summer, autumn/winter and school uniform. Chiadolinis school products are a combination of two different but yet equally stylish fashion trends. The models offer comfort while reflecting taste, beauty and intelligence of a child.

Fracomina mini is a brand owned by P.F.C.M.N.A. S.p.a (Italy) - the company operating in the textile market since 1930. The collection of girls wear by Fracomina is romantic, a little eccentric and free-spirited. With all the ingredients mixed up, Fracomina produces multifaceted, functional, romantic, bright, funny and stylish clothes.

Mash was initially a mens and womens wear brand set up in 1974. Later on they created a collection of kids clothes marked for innovative design, unique style and affordable price.

Specialists at the Silver Spoon brand believe that despite being seemingly conservative, school uniform no longer equals black and white suits or a soviet combination of dress and apron. Modern school uniform is classical silhouettes and models reinvented and combining comfort, style and elegance. That is a concept Silver Spoon strongly upholds. Conservative in a classical way and at the same time light, delicate, art-deco-inspired line of school uniform created by Silver Spoon for the season 2014 will hit the market shortly. School uniform by Silver Spoon is elegant and comfortable childrens clothes, rather than a dull uniform. It can fit any environment, be it educational or festive.

Borelli by Alessandro Borelli presented school uniform for the 2014/2015 season, and it was just enthralling.
Fresh stylistic solutions and an extended colour palette enabled the company to broaden the range of models and submit them for the approval of a young audience.
Classical models modified with winning design solutions are suitable for a classroom as well we for a party.
The school uniform by Borelli can be a dress-code for a school of any level or status.


The French Toast brand is a US leader in sales of school uniform and school accessories. French Toast uses the latest technologies and its uniform is marked for high durability. The fabrics are made with a patented technology and are crease-resistant. With the uniform by French Toast - shirts and t-shirts, made of combination of fabrics, skirts, trousers, tunics and cardigans - kids will look really smart. They will never reject wearing such school uniform.

Contact information:

CJF: Childrens Catwalk Management Team:
Tel.: +7 (499) 795-39-43