Marketing Strategy for 2021

A workshop “Marketing Strategy for 2021. How to Develop a Plan to Increase Sales by 25% for the Season and Put It into Practice as Efficiently as Possible” has been held as part of the Expo-Academy project at CJF – Child and Junior Fashion 2021. Spring. The workshop is organised by the Academy of Fashion Marketing and EXPOCENTRE AO.

The workshop was moderated by Irina Pischuk, Head of the Academy of Fashion Marketing. At the beginning of her speech, Pischuk explained the essence, tasks and goals of the marketing strategy.

Irina Pischuk told the participants about applied marketing tasks which allow to build step-by-step a basic marketing system in an operating business or a starting-up project. Marketing, she said, operates with numbers and makes it possible to forecast sales growth over a certain period of time in specific percentages.

"The most important thing to realise is that the market and technology are now evolving in such a way that you do not need to be a large holding company or a corporation. Now it is not the big one that absorbs the small one, as it used to be, but the fast one absorbs the slow one. It is very important to define your development strategy, and to understand what goal you want to achieve. And only then do you choose the marketing tool that will help you do that”, said Irina Pischuk.

The programme of supporting events: https://www.cjf-expo.ru/ru/events/    

Press Service, EXPOCENTRE AO