Blogger Day Forum discussed working strategies on social media

The accompanying programme of CJF – Child and Junior Fashion 2021. Spring has featured Blogger Day Forum. The forum is organised by OLYMPX digital agency and EXPOCENTRE AO.

Anna Kilimnichenko, Director of the Internet Advertising Department of OLYMPX, told about trends and tendencies of Social Media 2021, about how to build an effective strategy and to monetize work with bloggers.

"First of all, you need to identify a starting point and an end point, to understand where you are going to move with the help of social media," said Anna Kilimnichenko. "Only after that can you draw up the ToR. In addition, it is necessary to choose the right platform. While Odnoklassniki and Vkontakte were popular in 2013, today the platform has changed. Sales are more effective on Instagram. You have to understand, on which platform your target audience lives.

The speaker introduced the audience to a new trend in media - JTBD (Jobs To Be Done). This is an unusual approach to product design. JTBD helps to create only those products that the user wants and needs, and therefore are in demand.

The idea behind the concept is that different users purchase the same product for different purposes. Or, as they say in JTBD terminology, hire out. The customer "hires" the product to use it to close their needs. For example, some use Instagram to share photos with friends, while others use it for business to promote products and services.

Blogger Ilona Fionova shared with the participants the secrets of presentation in New Media. She told how to interact with bloggers in order to actively sell on Instagram.

Vladislava Smurygina, head of Influencer Relations at Digital Milestone, spoke about strategies for working on You Tube. 

Press Service, EXPOCENTRE AO