SMENA® Was a Surprise: the Brand Started New Categories of Baby Clothing and Footwear

One of the largest manufacturers of school uniform, casual, and smart children's clothing, the SMENA brand, is a surprise having entered a completely new category of children's footwear and clothes for kids. Irina Stefanchuk, Company Manager, told us more about the new products.

-- This fall, we have brought completely new product lines, the manufacturing of which was first launched this year. The Spring-Summer collection includes a product line for babies from 2 to 6 years old, with an original design in an interactive format. The Summer collection is a combination of bright colors and ornaments, multicolored graffiti camouflage, and fluorescent prints. Also at the Exhibition we demonstrated a new line in our assortment: Denim Collection and a collection of summer footwear.

In addition, we presented new items for the winter season: a collection of space medusa jackets made of trendy fabrics of a new texture: matt metallic with a soft shine and an "expensive" look, holographic spraying with a fashionable chameleon effect in caramel color shades.

And of course, as always at the Autumn Exhibition, we demonstrate the New Year's collection: it is quite stylish and has an affordable price. It is produced in a variety of colors; each model is presented in various color shades: it expands the choice for the buyers.

For new customers, for those who have never worked with us, we offer a 10% discount. And we offer one more discount to those of our partners who will place a firm order before October 21. We handed out our branded flash drives to every visitor to our stand; these drives contain the entire catalog with a pre-order, order forms, photographs of models.

Both our regular customers, representatives of wholesale companies, and new visitors, who knew us as a manufacturer of school uniforms, came to our booth and discovered our Company anew at this Exhibition with great surprise. We were pleased to receive the feedback on our new product assortment: it was highly appreciated by literally everyone who visited our stand.

I was struck by the geography of visitors – they came from all over the country. On the first day, there were many buyers from Dagestan, Ossetia, and other southern republics, we even had to assign a special manager to work with customers from the Southern region. Unexpectedly many visitors came from Primorye Territory: Khabarovsk Territory, Irkutsk, Tyumen, Yekaterinburg. And, of course, there were visitors from almost all of Central Russia.

Live communication is very important: we need to get feedback from the customers, to see their reaction to the new collection, to find out what they liked and what they would like to change. And this fall at CJF we had that kind of communication, indeed.