Forum for Suppliers of Children’s Goods at CJF 2022

The 23rd Russian Trade Forum for Suppliers of Children’s Goods has become one of the key events within the conference programme of CJF – Child and Junior Fashion 2022. Spring running at Expocentre Fairgrounds.it was organised by Imperia and EXPOCENTRE AO. 

The forum opened with Analytical Session on the Children’s Market 2022: What Will a Manufacturer Make Money off in the Transformed World? The speakers were prominent experts - Marina Luchina, head of the Observer service line of the international research company Ipsos, and Elena Shishova, representative of Romir Research Holding. They spoke in detail about the latest trends in the children's goods market and consumer behaviour. 

An expert analysis was given of sales of children's goods, including clothing, footwear and accessories, as well as changes in customer demand. The session participants took a keen interest in the experts' views on what solutions today bring suppliers of children's goods super-sales and where suppliers should integrate. 

The first session was followed by a second Online Session on the Sales Growth Algorithm on Marketplaces for Manufacturers of Children's Goods. Speakers included representatives of leading marketplaces such as OZON, Detsky Mir and goOmni, who discussed the dynamics of online sales of children's goods, working models and terms of cooperation with marketplaces, diagnosis of problem areas in online sales and other issues of great practical importance. 

The most important part of the Forum was the Purchasing Centre for Retail Chains™: Children's Goods, which was organised at the exhibition. There, one-to-one negotiations were held with commercial directors and heads of purchasing departments from more than 40 retail chains and online shops on the supply of children's goods. 

Press Service, EXPOCENTRE AO