Experts revealed how to avoid mistakes when buying clothes

CJF – Child and Junior Fashion 2024. Spring and its EXPO Academy project featured the Workshop on Top Typical Mistakes in Buying. How to Minimise Residuals When Purchasing: Tips from a Distributor with 20 Years of Retail Experience in Russia and CIS Countries. The event was organised by EXPOCENTRE AO and Totallook Kids OOO.

Tatiana Klyonova, Key Account Manager at Totallook for Russia and the CIS, and Marina Byakina, a certified business coach in the B2B segment of Luxury  & Premium Retail at Totallook, introduced their company that has 20 years of experience in the Russian market, and spoke about preparations for the new purchasing season.

The experts identified eight major mistakes. Four of them are mistakes in the preparation of the ordering company and four in the compiling the order. In particular, it is an error in market analyses when either the purchaser has no analytics at all or it is superficial.

“There are companies that are seriously engaged in analytics. And there are those who rely on their own taste. The owner has their own opinion, and that is good. But there is no objective reliance on figures, and, therefore, they do not see the big picture,” said Marina Byakina.

During the workshop, attendees got insight into typical mistakes made by buyers and tips on how to avoid them.

Press Service, EXPOCENTRE AO