Opportunities for online trading in children’s products

The conference programme of CJF – Child and Junior Fashion 2024. Spring featured the Forum on Successful Start in E-commerce in 2024: Trends, Opportunities and Effective Tools for Scaling Business in the Children's Clothing Industry. The event was organised by EXPOCENTRE AO and the operational partner of marketplaces XWAY. It was moderated by Anton Larin, an expert in retail and ecommerce and XWAY co-founder.   

XWAY helps sellers enter and grow on marketplaces and provides a wide range of services from content creation and shop promotion to logistics and management of orders.

During the forum, XWAY representatives reported on the development of e-commerce and covered a wide range of such topics as trends and prospects of the marketplace market in 2024, analysis of the children's clothing category: how this segment is developing on Ozon, Wildberries and Yandex Market, Yandex Market as a channel for selling and promoting goods for children: opportunities and advantages of the platform, an online shop as an additional sales development channel: why a brand should develop this format and how to promote it correctly, and other topics.

Press Service, EXPOCENTRE AO