Press Release Mir Detstva 2023
28th International Exhibition for the Children’s Industry
26–29 September
EXPOCENTRE Fairgrounds, Moscow, Russia
Mir Detstva 2023 is the largest event for the children’s industry in Russia. It is the most popular professional platform for presentation of new products and solutions, and effective business networking.
The show regularly brings together leading manufacturers and suppliers of children's goods, distributors, representatives of wholesale and retail trade, marketplaces, licensors, licensees, heads of profile associations, and other interested parties.
Over just four days, industry professionals will learn about the latest global trends in the children's industry, share their experience, meet with leading experts and renowned speakers at the forums and conferences, and exchange useful contacts for business communication.
Official opening ceremony of Mir Detstva 2023 and CJF – Child and Junior Fashion 2023. Autumn: 11.00, 26 September, Gallery between Pavilions No.2 and No.8
Dates: 26–29 September 2023
Opening hours: 26–28 September: 10.00–18.00; 29 September: 10.00–16.00
Venue: Pavilions No.2 (Halls 1–4) and No.8 (Halls 1–4), EXPOCENTRE Fairgrounds, Moscow, Russia
Organised by EXPOCENTRE
Supported by the Russian Ministry of Industry and Trade
Under auspices of the Russian Chamber of Commerce and Industry
Floor space: about 13,000 sq m
Exhibitors: 500+ companies
Countries: Belarus, China, Kazakhstan, Russia, Thailand, Turkiye, Uzbekistan
National pavilion: China
Foreign exhibitors: Pilsan Plastik Ve Oyuncak San. a.s. (Turkiye), NEO CORPORATE CO., LTD (Thailand), etc.
Russian exhibitors: 300+ companies (MTK Alisa, Baby Opt Group, Gamma Trading House, Zvezda, Inventive Toys, Russkiy Still, Gala-Centre, Komus, Konik, Luch, Lux Mom, Hobby World, Merlion, Office Premier, Poligraf Print, Polotnyany Zavod Paper Manufacture, Prof-Press, Rocket Kids, Roxy, Rosman, Red Cat, Sima Land, Simba Toys Rus, Simbat, Step Puzzle, CTC Media, TNG, Ural Toys, Fabrika Oblakov, Phoenix+, Finsib, Hatber-M, Eksmo, Edelweiss Trading House, Unitoys, etc.)
Product sectors: Goods for newborns and infants. Games, toys, hobby supplies. Creativity and design, stationery. Licensed goods for children. Licensors/right holders. School supplies. Supplementary education for children. Children’s furniture. Everything for Christmas and New Year celebrations
Subsidies to participate in the show were received by some Russian companies from the Arkhangelsk, Belgorod, Kirov, Kostroma, Moscow, Ryazan, Samara, Saratov, Smolensk, Tambov, Tomsk, Tver, Ulyanovsk, Vladimir oblasts, and the Chuvashia Republic.
For the convenience of visitors, the stands of manufacturers and suppliers of goods for newborns and future mothers will be located for the first time in Pavilion No.8 (Hall 1).
Conference Programme
The joint conference programme of Mir Detstva 2023 and CJF – Child and Junior Fashion 2023. Autumn includes more than 50 major events.
The conference programme of Mir Stekla 2023 will open on September 26 with the Panel Discussion on the Cultural Code of Russia in the Industry of Children's Goods and Clothing, organised by EXPOCENTRE and the National Project Fund. The event will be moderated by Elena Kalgina, who is a member of the Board of Trustees of the Victory TV Channel (Channel One Russia), a member of the Moscow Region Civic Chamber, and a co-founder of the I’m on Style project.
The event is held annually to promote patriotic education of the younger generation, development of the creative industry and the children's goods and clothing industry. Representatives of interested legislative and executive authorities, heads of youth public patriotic organisations, associations and unions, well-known cultural figures, representatives of the children's goods and clothing industry are invited to participate in the conference.
The regional stage of the 14th Congress of the Children’s Industry will be organised by the Children’s Goods Industry Association with the support of the Federation Council of Russia, the Russian Ministry of Industry and Trade, the Russian Ministry of Education, the Agency for Strategic Initiatives, the Federal Customs Service of Russia, the Federal Service for Intellectual Property (Rospatent), the Center for Research in Perspective Technologies, and EXPOCENTRE. On September 26, there will be the following events: the plenary discussion ‘Dialogue About the Future: From Adaptation to Growth in the Industry for Childhood’, a field meeting of the Working Group of the Federal Customs Service of Russia on improving the administration by customs authorities of the movement of children's goods across the customs border of the Eurasian Economic Union, a joint event of the Federal Customs Service of Russia and the Children’s Goods Industry Association on the protection of intellectual property rights on children's goods, including those sold online, and a field meeting of the Working Group on Digital Labelling of Games and Toys.
Another important event of September 26 is the 2nd Forum on the Integrated Internet Marketing for the Children's Industry. It is organised by EXPOCENTRE with the support of the OLYMPX digital agency. It is held as part of EXPO Academy from 11.00 to 16.00. Its speakers and participants will discuss the issues of successful use of Internet marketing in modern business and answer relevant issues of Internet advertising labelling. The discussion will be moderated by Anna Kilimnichenko, a managing partner and director of the Internet Advertising Department at OLYMPX.
Recognised market experts will speak and discuss with conference participants over 20 relevant topics and success ingredients of a children's shop in 2023-2024 at the 6th Russian Conference ‘A Winning Formula for a Store for Children’. The conference is organised by EXPOCENTRE and KVK Imperia Forum.
The participants in the 6th Russian Business Forum on the Market of Licensed Goods for Children will learn about the top 10 Russian characters who will bring a product to the top of sales in 2024, inside dealings of profitable licence collaborations with rights holders from pre-school to family projects, and a guide to using a license from choosing a character and brand to promoting a product on store shelves. The forum will also include consultations with leading agencies and companies (CTC Media, Melnitsa, 0+media, YARKO, Soyuzmultfilm, etc.) on the effective use of children's favourite characters. The event is organised by EXPOCENTRE and KVK Imperia Forum.
The Forum on Made in Russia: Development of the Children's Goods Industry. Parents’ Choice, will be held on September 27 by EXPOCENTRE with the support of the Expert and Educational Centre for Assistance to Prospective and Current Parents “Parents’ Choice”. It will be moderated by Tatiana Butskaya, Deputy of the Russian State Duma (United Russia), First Deputy Chair at the Russian State Duma Committee on Issues of Family, Women and Children, and Chair at the Board of the Council of Mothers Russian Public Organisation.
The event’s speakers and participants – representatives of federal agencies, deputies of the Russian State Duma, experts, manufacturers, distributors, representatives of offline and online retailers – will discuss issues of creating demand for domestic goods and services for children, supporting investment projects of Russian manufacturers of goods for children, and protecting the market from external unfavourable influences.
The 24th Russian Trade Forum for Children’s Goods Suppliers, organised by EXPOCENTRE and KVK Imperia, will take place in Conference Hall of Pavilion No.8 on September 27 from 11.00 to 17.00. It will include a workshop for retail chain buyers.
The forum’s main topics will be figures, facts and forecasts about the consumption of children's goods and the development of the children's market for 2024, top 10 ways to enter and increase sales on marketplaces and online shops, exchange of experience and tools to create a brand and develop packaging for children's goods with experts and practitioners.
Experts will answer the most urgent questions from representatives of federal and regional retail chains about supplying goods under manufacturers’ and private label brands.
On September 27-29, EXPOCENTRE and KVK Imperia Forum will arrange the Centre of Retail Chainsòì for the visitors and participants in Mir Detstva and CJF. It will offer unique comfortable conditions for working at the show: a green corridor (with a separate registration and cloakroom), a business centre for individual work and business negotiations, a recreation and catering area, and a rich conference programme with speeches by key experts of the children's goods market.
The first Forum on Multimedia Digital Technologies in Brand Management, Licensing and Monetisation: Experience of Market Leaders in the Children's Industry will be a really important event in the children's goods and clothing industry. Renowned speakers will discuss the issues of successful use of AI technology in modern business and give examples of effective cases. The event is organised by EXPOCENTRE with the support of Red Carpet Studio as part of EXPO Academy on September 27 from 13.00 to 17.00.
The forum will be moderated by Natalia Ivanova-Dostoevskaya, Deputy Director at High School of Creative Industries at Plekhanov Russian University of Economics, film and animation producer, and Head at the Red Carpet Studio Animation Department.
The participants will discuss the use of AI in business, corporate training on the introduction of chatGPT in business, and the use of neural networks to optimise business processes, in sales and logistics. Animation studios will demonstrate their achievements in this field, as well as introduce the audience to the creators of meta-universes for further cooperation.
The Workshop on New Logistics 2023 will be useful for both exhibitors and visitors. It will focus on why one should not stop engaging in foreign trade activities, what to do if the usual logistics routes no longer work, and where to look for new suppliers who have experience of cooperation with Russia.
Practical recommendations on the topics of how to enter retail to stay and how not to get lost in the maze of requirements for children's products will be given by experts of ROSTEST Academy at the Practical Session on the Best Solutions for Children's Product Safety Verification: How to Become a Reliable Supplier.
Sales channels in e-commerce, details and atypical mistakes in content preparation, logistics setup, launch of advertising tools, communication with sellers and calculation of unit economics will be discussed on September 28 at the Forum on Successful Start in E-commerce in 2023: Trends, Opportunities and Effective Tools for Scaling Business in the Children's Goods and Clothing Industry. It will be moderated by recognised expert in retail and e-commerce, CEO of XWAY Anton Larin. The event’s speakers will be representatives of the NAFI Research Center, OZON, Yandex Market, Detsky Mir, inSales, XWAY, and sellers of children’s goods and clothes.
On September 28 in the Mir Detstva Presentation Area, EXPOCENTRE in partnership with the Union ‘Chamber of Commerce and Industry of the Tomsk Region’ will hold a presentation of products of Tomsk manufacturers of children's goods. It will be moderated by Dmitry Nemytkov, Head of the Centre for Interregional Cooperation and Near Abroad of the Union ‘Chamber of Commerce and Industry of the Tomsk Region’.
In addition, the conference programme will include the following events:
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Workshop on Trends in Global and Local Consumer Behaviour: What a Customer Needs
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Workshop on the First Choice Brand. A Real Success Story
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Workshop on What Growth Opportunities Exist for a Children's Brand in the Next 2-3 Years
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Workshop on Five Main Tools in Retail Business Management 2023
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Workshop on a Reading Trend. How to Increase Customer Loyalty with the Help of a Book
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Workshop on Effective Ways and Tools to Increase Sales with Minimal Costs
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Workshop on Eco-certification: How it Works and What it Brings to Business and Consumers
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Workshop on Marketing as Art: Values-based Positioning, Elegant PR and Fundamental Content
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Workshop on How to Sell More Using Brand, Packaging and Augmented Reality
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Workshop on Sales Techniques in a Children's Store
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Workshop on Children and Their Decisions: Future-oriented Marketing
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Workshop on How to Sell Profitably on Marketplaces?
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Masterclass on the Goal of Your Business to Make Money. What's Stopping You From Doing It?
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Masterclass on a Marketing Plan to Increase Sales by 25% as Early as October in a Children's Brand or Shop
For the first time EXPOCENTRE in partnership with the National Project Fund will organise the I'm on Style show on September 26. The Mir Detstva and CJF visitors and exhibitors will have a unique opportunity to meet the participants of the I am in Style project, see their collections and possibly take part in the next season, the casting of which will take place right on the show floor.
The 23rd edition of the Moscow International Festival of Balloons will be organised by EXPOCENTRE in partnership with Europa Uno Trade AO in Hall 4 of Pavilion No.2 on all exhibition dates. The festival will include the Russia Open Professional Balloon Design Championship, an exhibition of balloon and equipment suppliers, the Fun Idea franchisee conference, and different workshops. This year’s theme is the Legends of the World. Winners will be determined in seven nominations of the Open Championship: the Big Balloon Sculpture, the Character – Small Balloon Sculpture (home assignment), the Black Box, the Balloon Costume, the Balloon Fountain for Delivery, the 12 Minutes, and the Strings of Balloons at Speed.
The conference programme will conclude with the award ceremony of the International Competition of Goods for Children and Teenagers of Soyuzexpertiza ANO. It is organised by Soyuzexpertiza ANO of the Russian Chamber of Commerce and Industry in partnership with EXPOCENTRE.
The General Internet Partner of Mir Detstva 2023 and CJF – Child and Junior Fashion 2023. Autumn is RDT-INFO.RU.
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Press Service, EXPOCENTRE