CJF – CHILD AND JUNIOR FASHION’2010. SRING

17 / 02 / 2010

The 4th International Exhibition for Child and Junior Fashion. Maternity Clothes

CJF – Child and Junior Fashion Salon (former Salon of Child and Junior Fashion, Maternity Wear)

The CJF – Child and Junior Fashion Exhibition

 “CJF- Child and Junior Fashion’2010. Spring – the 4th International Exhibition for Child and Junior Fashion, and Maternity Clothes will take place on February 24-27, 2010 in Pavilion No. 3 of the Expocentre Fairgrounds. The Show is organized by Expocentre.    

The CJF – Child and Junior Fashion exhibition has been arranged as an independent exposition of the specialized Salon of Clothes, Footwear and Accessories for Children and Teenagers thanks to its successful development within the bounds of Mir Detstva in preceding years. The new project has fitted well in the Expocentre exhibition programme.

Taking into account the market trends and wishes of participants and professional visitors of the exhibition, starting from this year CJF – Child and Junior Fashion will be held Expocentre twice a year – in February and September – in accordance with the wholesale purchasing season for this market segment.  

For years of its existence within the bounds of the Mir Detstva exhibition the exposition gained a broad organization experience, demonstrated its relevance and demand in the market. Marketing studies confirmed the buyers’ great interest in the development of a specialized exhibition for children’s and teenagers fashion and clothes for prospective mothers.   

The CJF – Child and Junior Fashion exhibition is an effective communication tool for Russian and foreign professionals in the field of the children fashion industry.  The show is designed to strengthen the existing business relations as well as to establish new ones in order to sign contracts of fashion children’s and junior clothes delivery.     

In Russia the children fashion has claimed its right to autonomy with confidence, and prefers to develop by its own way. This fashion trend is actively developing and demands its proper exhibition.  CJF – Child and Junior Fashion underscores an independence of the given promising market segment and is a professional communication platform for everybody involved in it.      

The birth-rate growth in large regions, particularly in Moscow, where the number of families having children at the age of under three years has increased three times recently, is one of the motives for the popularity of the child and junior fashion subjects. This is even greater underscores the importance of the CJF – Child and Junior Fashion exhibition.  Moreover a new generation of parents has grown, and brands are of particular interest to them.  Children wish to look like their parents. Adults want their children to be stylish and fashionable.

The children’s fashion time has come. That is why it is necessary to help parents to orient themselves in it.  CJF – Child and Junior Fashion’2010. Spring confirms the fact that modern parents have an opportunity to choose children’s clothes and footwear as well as to inculcate individuality in their child.

The CJF – Child and Junior Fashion’2010. Spring exposition is located in the space of over 1 000 sq. meters. 

Thanks to the successful development of the CJF – Child and Junior Fashion project the exhibition received the label of the Russian Union of Exhibitions and Fairs (RUEF).  This is an assurance of the exhibition event quality, demonstration of the show organization and holding at the highest level, its organizer’s professionalism, reliability of the exhibition indexes certified by an audit, a broad spectrum of services offered by the organizer as well as the event exceptional marketing possibilities and maximum efficiency of the participation in the show.         

Such leaders of the children’s and teenagers fashion industry as AV-TEXTIL, AMADEO, DE SALITTO, BEMBI-WAY, ZEP-STYLE, NEVSKY ALLIANCE, NAHALYONOK, MALENKY PRINC, MIRMAX-M, APRIORI, KIDSSMILE and many others take part in CJF- Child and Junior Fashion’2010. Spring.

The CJF- Child and Junior Fashion. Spring exhibition will give big opportunities for effective direct communications and production sale solutions. The exposition will exhibit all sectors of the children and maternity fashion industry.

The “CJF – Children’s Fashion’2010. Spring exhibition comprises a specialized programme of business-related events.

The show embraces a business forum that will interest professionals of the children’s clothes market, and a rich show-programme will make indelible impressions on the exhibition visitors.

The programme of business-related events will comprise the following subjects:

  • Main trends of the children’s and teenagers clothes, footwear and accessories market;
  • Potential increase sectors; demand and supply under post-crisis conditions;   
  • Customs issues and practice of their solutions;
  • B2B marketing in the children’s clothes, footwear and accessories market: other companies’ practice;  
  • The Internet-marketing modern technologies, main trends of advertising activity in Internet;  
  • Effective selling in the market of the child and junior fashion;   
  • The clothes influence on the child and teenager development.

It is impossible to speak about the children fashion without participation of children themselves.  The Children’s Catwalk will become a unique event of the exhibition. Its programme of related events will comprise bright fashion shows of clothes and accessories for children and teenagers made by leading manufacturers.         

During the exhibition visitors will obtain the actual information about the market conditions: the best brands, the latest trends and new technologies; evaluate existing and prospective consumer’s preferences during direct communication with existing and prospective partners; save their time owing to solutions of the most important business problems within 4 days.    

EXPOCENTRE Press Service